No matter how successful youtube is, they have to face copyrighted issues as people are downloading songs or even television programs in it. For example, Viacom the owner of MTV,iFilm, Comedy Central and Paramount has demanded YouTube to take down 1000,000 clips that viewers had put up there. Youtube took action by removing all the clips and at the same time remove some legitimate videos of the third parties. Not only that, the new NBC Universal CEO Jeff Zuker also took action by attacking youtube for copyright problems. But little did he know that Youtube has benefit them by posting a “uncensored” SNL video of Justin Timberlake that received over 13 million views on youtube. (The Utube blog, 2007)
I personally agree with Jarvis that companies should go with the flow with the public’s desires and figure out ways to make money by helping them do what they want to do. It will be ridiculous if viewers are not given the freedom to watch or listen what they want unless they follow the rules by using the company’s devices and pay their fees.
Instead of taking off new distributors, producers should take full advantage of the opportunities they have. They should think of how to build new audience for free and expend their market by allowing viewers to share their best stuff. Besides that they can also use this medium as an advertising tool, where people can embed their videos on countless blog. Some companies also use youtube to find new talents. For example, The Dormitory boys who found fame after posting homemade videos of themselves in Youtube.
Reference:
The Utube blog, 2007, Copyright problems intensify for Youtube [Online, accessed 6 June.2007] http://theutubeblog.com/2007/02/07/copyright-problems-intensify-for-youtube/
Jarvis, T. 2007, Why clips on Youtube is good for television [Online, accessed 6 June.2007] http://media.guardian.co.uk/mediaguardian/story/0,,2015933,00.html
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